What Is Orbit?

Orbit refers to a collection of products/services under the "Orbit" name that I'm (Louis Shulman) building with two business partners, Shaun Brown and Ethan Reeves. 

Right now we have three distinct offerings.

  • Orbit Flows (est 2025): Build AI-Assisted Copywriting Workflows.
  • Orbit Marketing (est 2023): Lead Gen Agency (powered by content marketing over email/LinkedIn)
  • Orbit Metrics (est 2022): Data, Analytics, Data Engineering, BI Consulting

We also write a free weekly newsletter and (periodically) publish podcast interviews. 

Shaun wants to go to space (literally), so we use outer space as a consistent branding theme 🪐

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Timeline of How We Got Here

  • Feb 2022, Shaun started Orbit Metrics when someone vaguely asked him for "help with data"
  • Aug 2022, I joined Orbit Metrics as a Co-Founder and Head of Growth
  • Sep 2022, I moved to Scottsdale, AZ with Shaun to "lock-in" and make this thing a reality
  • Mar 2023, We launched Instant Chapters as a fun AI side-project
  • Jun 2023, Ethan joined the team
  • Sep 2023, We launched Inbox Ghosts (weekly newsletters, done for you)
  • Jan 2024, We sold Instant Chapters
  • Jul 2024, We rebranded Inbox Ghosts to Orbit Marketing
  • Jan 2025, We launched Orbit Flows
  • Jun 2025, I moved to NYC

More Detail About Everything 👇

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Orbit Flows

Orbit Flows started as an internal tool for our ghostwriting agency. We needed to find a way to effectively serve ~50 clients with a lean, junior writing team so we built ourselves our dream software, then made it publicly accessible.

Fast forward a few years, and Orbit Flows has become the go-to content production operating system for agencies, publishers, freelancers, and consultants.

Orbit Flows isn't for people who are looking for a solution to help them quickly publish B+ materials.

Instead, Orbit Flows keeps the human at the center of the workflow, creating a one-of-a-kind collaborative experience between human and artificial intelligence to produce exceptional work, exceptionally fast.

Chat is for play, and Flows is for professionals.

Get a free 7-day trial at OrbitFlows.com

Orbit Marketing

Orbit Marketing produces top-notch weekly email newsletters, completely done for you. 

Why?

  • Weekly newsletters are a fantastic way to build authority, consistently engage with your customers, and drive more sales. 
  • Every business could benefit from having one, but most are too busy to make it happen.

Our Main Client Archetypes (ICP)

  • Professional Services (Agencies, Consultants)
  • SaaS
  • Nonprofits and Think Tanks
  • Investments Funds
  • Creators and Personal Brands

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Orbit Metrics

Orbit Metrics is a data and analytics consulting firm.

Projects and Capabilities

  • Automated Reporting, and Dashboarding (typically in Looker Studio)
  • Cloud Data Engineering Broadly
  • Data Warehousing & Custom ETL work
  • Web Analytics (especially Google Analytics 4)
  • Advertising Attribution Audits
  • Building Custom Internal Tools
  • Miscellaneous internal data automation projects

Client Archetypes (ICP)

  • Marketing Agencies (Lead Gen, PPC, SEO, Email, Full Service)
  • Coaches/Consultants
  • SaaS
  • eCommerce
  • Creators and Personal Brands

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Other Projects

My Content

Over the past 5 years, I've written and podcasted extensively about entrepreneurship, the internet, leverage, compound interest, fitness and health, productivity, personal knowledge management, books and articles, goal setting, philosophy, finance and investing, stoicism, and technology.

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Many of these articles are on this website. Other writing appears on Twitter and my (irregular) newsletter. 

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Other Professional Experiences I've Had

  • Growth marketing generalist at Bitcoin Magazine (2021)
  • Director of Growth at Inflection Points (Anthony Pompliano's Crypto Jobs and Crypto Academy) (2021)
  • Co-Founder at InstantChapters.com, 1-Click Timestamped YouTube Chapter Summaries (2023)

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(Accurate as of August 12th, 2025)

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Get In Touch + See What I'm Up To