What Is Orbit?

Orbit refers to a collection of products/services under the "Orbit" name that I'm (Louis Shulman) building with two business partners, Shaun Brown and Ethan Reeves

Right now we have three distinct offerings.

  • Orbit Flows (est 2025): Build AI-Assisted Copywriting Workflows.
  • Orbit Marketing (est 2023): Lead Gen Agency (powered by content marketing over email/LinkedIn)
  • Orbit Metrics (est 2022): Data, Analytics, Data Engineering, BI Consulting

We also write a free weekly newsletter and (periodically) publish podcast interviews. 

Shaun wants to go to space (literally), so we use outer space as a consistent branding theme 🪐

Timeline of How We Got Here

  • Feb 2022, Shaun started Orbit Metrics when someone vaguely asked him for "help with data"
  • Aug 2022, I joined Orbit Metrics as a Co-Founder and Head of Growth
  • Sep 2022, I moved to Scottsdale, AZ with Shaun to "lock-in" and make this thing a reality
  • Mar 2023, We launched Instant Chapters as a fun AI side-project
  • Jun 2023, Ethan joined the team
  • Sep 2023, We launched Inbox Ghosts (weekly newsletters, done for you)
  • Jan 2024, We sold Instant Chapters
  • Jul 2024, We rebranded Inbox Ghosts to Orbit Marketing
  • Jan 2025, We launched Orbit Flows
  • Jun 2025, I moved to NYC

More Detail About Everything 👇

Orbit Flows

Orbit Flows started as an internal tool for our ghostwriting agency. We needed to find a way to effectively serve ~50 clients with a lean, junior writing team so we built ourselves our dream software, then made it publicly accessible.

Fast forward a few years, and Orbit Flows has become the go-to content production operating system for agencies, publishers, freelancers, and consultants.

Orbit Flows isn't for people who are looking for a solution to help them quickly publish B+ materials.

Instead, Orbit Flows keeps the human at the center of the workflow, creating a one-of-a-kind collaborative experience between human and artificial intelligence to produce exceptional work, exceptionally fast.

Chat is for play, and Flows is for professionals.

Get a free 7-day trial at OrbitFlows.com

Orbit Marketing

Orbit Marketing produces top-notch weekly email newsletters, completely done for you. 

Why?

  • Weekly newsletters are a fantastic way to build authority, consistently engage with your customers, and drive more sales. 
  • Every business could benefit from having one, but most are too busy to make it happen.

Our Main Client Archetypes (ICP)

  • Professional Services (Agencies, Consultants)
  • SaaS
  • Nonprofits and Think Tanks
  • Investments Funds
  • Creators and Personal Brands

Orbit Metrics

Orbit Metrics is a data and analytics consulting firm.

Projects and Capabilities

  • Automated Reporting, and Dashboarding (typically in Looker Studio)
  • Cloud Data Engineering Broadly
  • Data Warehousing & Custom ETL work
  • Web Analytics (especially Google Analytics 4)
  • Advertising Attribution Audits
  • Building Custom Internal Tools
  • Miscellaneous internal data automation projects

Client Archetypes (ICP)

  • Marketing Agencies (Lead Gen, PPC, SEO, Email, Full Service)
  • Coaches/Consultants
  • SaaS
  • eCommerce
  • Creators and Personal Brands

Other Projects

My Content

Over the past 5 years, I've written and podcasted extensively about entrepreneurship, the internet, leverage, compound interest, fitness and health, productivity, personal knowledge management, books and articles, goal setting, philosophy, finance and investing, stoicism, and technology.

Many of these articles are on this website. Other writing appears on Twitter and my (irregular) newsletter

Other Professional Experiences I've Had

  • Growth marketing generalist at Bitcoin Magazine (2021)
  • Director of Growth at Inflection Points (Anthony Pompliano's Crypto Jobs and Crypto Academy) (2021)
  • Co-Founder at InstantChapters.com, 1-Click Timestamped YouTube Chapter Summaries (2023)

(Accurate as of August 12th, 2025)

Get In Touch + See What I'm Up To